Event Title

The Structure and Roles within a Political Campaign

Presenter Information

Jory Woods, James Madison University

Date

April 2020

Description

Political campaigns delegate a wide range of responsibilities and tasks among a staff and base of volunteers dedicated to supporting their candidate. Their ability to aid in advertising a positive message, and facilitating a powerful mobilization effort, is critical to any campaign’s success. However, it’s never as easy as it sounds. Every campaign has internal struggles that makes winning a challenging endeavor. What makes for a well-run campaign, one that accomplishes its goals and intentions, is what every political operative is eager to know. As campaigns usually desire media attention as a form of free advertising (also known as “earned media”), the campaign processes are becoming inherently transparent. How a campaign handles this transparency, while still operating with a certain level of secrecy to prevent an opponent's counter strategy, is a difficult problem. Transparency sometimes makes visible structural missteps and errors. My poster seeks to showcase techniques a candidate and campaign manager uses in order to successfully engage and manage an organization within America’s democratic process.

Comments

This poster based on an individual research project.

Presentation Type

Poster

This document is currently not available here.

Share

COinS
 

The Structure and Roles within a Political Campaign

Political campaigns delegate a wide range of responsibilities and tasks among a staff and base of volunteers dedicated to supporting their candidate. Their ability to aid in advertising a positive message, and facilitating a powerful mobilization effort, is critical to any campaign’s success. However, it’s never as easy as it sounds. Every campaign has internal struggles that makes winning a challenging endeavor. What makes for a well-run campaign, one that accomplishes its goals and intentions, is what every political operative is eager to know. As campaigns usually desire media attention as a form of free advertising (also known as “earned media”), the campaign processes are becoming inherently transparent. How a campaign handles this transparency, while still operating with a certain level of secrecy to prevent an opponent's counter strategy, is a difficult problem. Transparency sometimes makes visible structural missteps and errors. My poster seeks to showcase techniques a candidate and campaign manager uses in order to successfully engage and manage an organization within America’s democratic process.