Event Title

Social Dissonance: Avoiding Calamity in the Music Industry Using Social Science

Date

April 2022

Location

Schewel 232

Description

Music industry professionals must be prepared to practice exceptional communication in order to secure the prosperity of the post-pandemic music scene. Every famous musician depends on hundreds of people working behind the scenes on different but related problems. A failure in one role can take down the whole operation; for example, a seemingly inconsequential miscommunication between an artist and their manager can sabotage a multi-million dollar concert tour. What do social interactions look like in the music industry, and how can one prepare for the inevitable problems that arise? My flash talk will present insights gleaned from social psychology, communications, and sociology that are relevant to the smooth functioning of music concerts, promotion, and management services.

Presentation Type

Flash Talk

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Social Dissonance: Avoiding Calamity in the Music Industry Using Social Science

Schewel 232

Music industry professionals must be prepared to practice exceptional communication in order to secure the prosperity of the post-pandemic music scene. Every famous musician depends on hundreds of people working behind the scenes on different but related problems. A failure in one role can take down the whole operation; for example, a seemingly inconsequential miscommunication between an artist and their manager can sabotage a multi-million dollar concert tour. What do social interactions look like in the music industry, and how can one prepare for the inevitable problems that arise? My flash talk will present insights gleaned from social psychology, communications, and sociology that are relevant to the smooth functioning of music concerts, promotion, and management services.