Event Title

The Urgent Need for Cross-Disciplinary Education in Business Management and Media Studies

Date

April 2022

Location

Schewel 232

Description

Could a degree program that fuses business management with media studies benefit society? Superficially, that might sound like an overly specialized program for a niche student population. In reality, however, curricula that fuse sound business knowledge with media savvy could potentially benefit millions the world over. This is because the explosion of social media into a giant global industry has given ordinary citizens everywhere access to widespread advertisement for everything from personal hobbies to business ventures. As more people begin promoting businesses or income-generating hobbies through social media, demand will rise for courses that teach effective integration of business and media skills. The education system will face a need to respond. A program like this could contribute significantly, as it models a process for learning business and media skills, and subsequently applying them in a practical context to enhance the success of a business venture.

Presentation Type

Flash Talk

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The Urgent Need for Cross-Disciplinary Education in Business Management and Media Studies

Schewel 232

Could a degree program that fuses business management with media studies benefit society? Superficially, that might sound like an overly specialized program for a niche student population. In reality, however, curricula that fuse sound business knowledge with media savvy could potentially benefit millions the world over. This is because the explosion of social media into a giant global industry has given ordinary citizens everywhere access to widespread advertisement for everything from personal hobbies to business ventures. As more people begin promoting businesses or income-generating hobbies through social media, demand will rise for courses that teach effective integration of business and media skills. The education system will face a need to respond. A program like this could contribute significantly, as it models a process for learning business and media skills, and subsequently applying them in a practical context to enhance the success of a business venture.