Event Title

Business Management for Media and Entertainment

Date

4-9-2022

Location

Schewel 2nd Floor Lobby

Description

As a new interdisciplinary field, Business Management for Media and Entertainment are practically non-existent. The few exceptions teach business and media studies separately with little to no instruction on synthesizing the necessary two skill sets in real-world contexts. The present project focuses on creating a preliminary model for a curriculum that goes beyond the current models, as these impart theoretical knowledge from the two disciplines in isolation. This project also seeks to prepare learners for real-world integration of the two skill sets with a view to fostering entrepreneurial success in media ventures and enhancing the effectiveness of media use in entrepreneurship. This model’s usefulness is not limited to programs for future business leaders in the media industry. In the near future, the education system will begin looking for such models, as global demand will undoubtedly rise for this knowledge. This is because online commerce and social media have now given ordinary people a global stage for promoting their businesses, and many will want to learn better ways to achieve success.

Presentation Type

Poster

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Business Management for Media and Entertainment

Schewel 2nd Floor Lobby

As a new interdisciplinary field, Business Management for Media and Entertainment are practically non-existent. The few exceptions teach business and media studies separately with little to no instruction on synthesizing the necessary two skill sets in real-world contexts. The present project focuses on creating a preliminary model for a curriculum that goes beyond the current models, as these impart theoretical knowledge from the two disciplines in isolation. This project also seeks to prepare learners for real-world integration of the two skill sets with a view to fostering entrepreneurial success in media ventures and enhancing the effectiveness of media use in entrepreneurship. This model’s usefulness is not limited to programs for future business leaders in the media industry. In the near future, the education system will begin looking for such models, as global demand will undoubtedly rise for this knowledge. This is because online commerce and social media have now given ordinary people a global stage for promoting their businesses, and many will want to learn better ways to achieve success.