Document Type

Article

Publication Date

Spring 2012

Publication Title

Community College Enterprise

Volume

18

Issue

1

Pages

62-85

Abstract

As the oldest implementation of Web 2.0 technologies, blogs present an opportunity to understand how community college administrators are addressing two conundrums: conundrum of control and the conundrum of adaptability. These problems arise from the need of leaders to put organizational controls in place even as these controls limit the tool's usefulness and the adaptability of the technology. The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to create a model that will help administrators better strike this balance within a loosely coupled system of college units and individuals. The findings have implications for how organizations use other Web 2.0 tools such as Facebook and Twitter.

Comments

Posted with permission from The Community College Enterprise. Copyright is retained by The Community College Enterprise.

Original Publication Citation

Swanson, T. A., Gregory, D. E., & Raspiller, E. E. (2012). Striking a balance: Managing blogs in loosely coupled systems. Community College Enterprise, 18(1), 62-85.

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