Date of Award
Summer 8-2026
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
English
Program/Concentration
English
Committee Director
Rosaleen Keefe
Committee Member
Daniel Richards
Committee Member
Louise Phelps
Committee Member
Joseph Skelly
Committee Member
Michael Bernard-Donals
Abstract
Since 2020, the United States has experienced a surge of incendiary rhetoric in contemporary political discourse, which exacerbates societal polarization and incites violence as evidenced by heightened politically motivated attacks. Numerous actors characterize the impetus of such violence as “extreme rhetoric.” No standard definition exists for such a term, and this gap necessitates the central research question of this dissertation, which interrogates how rhetoric can be systematically evaluated for “extremeness.” I propose that the issue of extreme rhetoric can be fruitfully examined from within the context of rhetorical theory, but instead of attempting to create a new definition of “extreme rhetoric,” I create a scale to measure and qualify rhetoric to evaluate how certain terms can shut down discourse and prevent collaboration and growth. The main contribution of this dissertation is the design of a multidimensional model that will consider multiple aspects of communication to determine how rhetoric might be considered “extreme.” This model, which I have titled Empirical Rhetorical Modeling, will provide scholars and practitioners an analytical tool intended to help contextualize the conversations about “extreme rhetoric” by offering a way to think beyond binaries and absolutes, approaches that tend to result in no-win scenarios, impasses, and division. By analyzing the depth of rhetoric, even if initially considered “extreme,” the model offers opportunities to find commonalities, points of agreement, or flaws that have potential remedies. Drawing on Plato's Gorgias, I critique the unethical deployment of rhetorical power for self-advancement over civic good, likening such misuse to the irresponsible wielding of combat skills that corrupts both rhetor and polis. Additionally, using Charles Peirce’s triadic semiosis as my theoretical framework, I intend to show that manipulation of the understanding of certain terms, specifically “genocide” and “democracy,” to examine contemporary rhetorical situations and explore the implication and emotional impact of words. The model is tested using three cotemporary rhetorical artifacts whose content and tone offer an impression of extremeness, and each result shows if the rhetoric should be considered extreme. Furthermore, the analysis of those results highlights how each artifact could be altered slightly so its message is less divisive and contributes to productive discourse. This is, after all, what Plato stated rhetoric should be to best support the polis.
Rights
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DOI
10.25777/5sp9-9j42
ISBN
9798193216308
Recommended Citation
Immel, August.
"Empirical Rhetorical Modeling: New Analytical Tools to Evaluate the Intensity of Rhetoric"
(2026). Doctor of Philosophy (PhD), Dissertation, English, Old Dominion University, DOI: 10.25777/5sp9-9j42
https://digitalcommons.odu.edu/english_etds/518
ORCID
0000-0001-9657-9317
Included in
Communication Technology and New Media Commons, Rhetoric and Composition Commons, Social Influence and Political Communication Commons, Speech and Rhetorical Studies Commons