Document Type
Article
Publication Date
2026
Publication Title
Journal of Criminal Justice and Popular Culture
Volume
26
Issue
1
Pages
1-20
Abstract
The current study is a discourse analysis investigating anti-idyllic cinematic representations, specifically in the horror genre, of rural people, places, and cultures. Findings reveal that anti-idyllic images and discourses are prominent within recently released horror films, which rely heavily on framing rural people as the deviant “other.” Special attention is given to the cultural work of these stereotypical depictions and the associated social harms for rural communities. Specifically, we argue that (1) corporations, particularly film companies, contribute to social harm in rural areas by disseminating negative and anti-idyllic representations; (2) these portrayals have tangible and detrimental effects on both people and their environments while providing significant profits for industry elites; and (3) horror films, in particular, play a significant role in perpetuating this harm through the over-the-top “vilification” and “monsternization” of rural culture and people. The aim of this research is to highlight the role and impact of corporations and profit on the negative consequences linked to anti-idyllic portrayals of rural life.
Rights
© 2026 Journal of Criminal Justice and Popular Culture. All rights reserved.
Included with the kind written permission of the copyright holder and the author.
Original Publication Citation
Baker, B., Oesteraas, I. L., Young, S. T., & Monk-Turner, E. (2026). Revisiting the rural folk devil: Rural ‘othering’ and the connections between media stereotypes and rural issues. Journal of Criminal Justice and Popular Culture, 26(1), 1-20. https://jcjpc.org/volume-26-issue-1-2026
Repository Citation
Baker, Brooke; Oesteraas, Ida L.; Young, Stephen T.; and Monk-Turner, Elizabeth, "Revisiting the Rural Folk Devil: Rural 'Othering' and the Connections Between Media Stereotypes and Rural Issues" (2026). Sociology & Criminal Justice Faculty Publications. 80.
https://digitalcommons.odu.edu/sociology_criminaljustice_fac_pubs/80
Included in
Criminology Commons, Regional Sociology Commons, Rural Sociology Commons, Screenwriting Commons