Date of Award
Spring 2020
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Info Systems/Dec Sciences
Program/Concentration
Business Administration -- Information Technology & Supply Chain Management
Committee Director
Li D. Xu
Committee Member
Xianrong Zheng
Committee Member
Ling Li
Committee Member
Kayoung Park
Abstract
Cloud computing has changed the processing and service modes of information communication technology and has affected the transformation, upgrading and innovation of the IT-related industry systems. The rapid development of cloud computing in business practice has spawned a whole new field of interdisciplinary, providing opportunities and challenges for business management research.
One of the critical factors impacting cloud computing is how to price cloud services. An appropriate pricing strategy has important practical means to stakeholders, especially to providers and customers. This study addressed and discussed research findings on cloud computing pricing strategies, such as fixed pricing, bidding pricing, and dynamic pricing. Another key factor for cloud computing is Quality of Service (QoS), such as availability, reliability, latency, security, throughput, capacity, scalability, elasticity, etc. Cloud providers seek to improve QoS to attract more potential customers; while, customers intend to find QoS matching services that do not exceed their budget constraints.
Based on the existing study, a hybrid QoS-based pricing mechanism, which consists of subscription and dynamic auction design, is proposed and illustrated to cloud services. The results indicate that our hybrid pricing mechanism has potential to better allocate available cloud resources, aiming at increasing revenues for providers and reducing expenses for customers in practice.
Rights
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DOI
10.25777/ww8r-5p28
ISBN
9798641424620
Recommended Citation
Lu, Yang.
"Pricing the Cloud: An Auction Approach"
(2020). Doctor of Philosophy (PhD), Dissertation, Info Systems/Dec Sciences, Old Dominion University, DOI: 10.25777/ww8r-5p28
https://digitalcommons.odu.edu/businessadministration_etds/132
Included in
Business Administration, Management, and Operations Commons, Technology and Innovation Commons