Document Type

Article

Publication Date

1997

Publication Title

Argumentation and Advocacy

Volume

33

Issue

4

Pages

170-175

Abstract

The persuasive effects of story and statistical evidence were examined for three different message topics. Students (N = 100) read three story or statistical messages and completed post-test measures, including ones involving beliefs and cognitive responses. A two-way interaction between message topic and evidence indicated that the persuasiveness of evidence varied by message topic. Exploratory analyses revealed that statistics were rated as more scientific and less personal than stories, but these characteristics of evidence were not related to persuasiveness.

Comments

© The American Forensic Association

Posted with the permission of the editor.

Original Publication Citation

Baesler, E. J. (1997). Persuasive effects of story and statistical evidence. Argumentation & Advocacy, 33(4), 170.

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