Document Type
Book Chapter
Publication Date
2005
DOI
10.4018/978-1-59140-321-0.ch012
Publication Title
Advances in Electronic Marketing
Pages
211-228
Abstract
This chapter will review several emerging issues associated with e-marketing from the perspective of Web sites including intellectual property, information management, and contracting. E-marketers in the years to come should not only consider the growing e-marketing opportunities but also be cognizant of the growing body of law governing marketing online. While the future may be bright and uniformity and fairness may prevail, current domestic and global law facing e-marketers is varied and the potential basis for liability. The law must be considered wherever e-marketers direct their efforts.
Rights
© 2005 Idea Group Inc. Doing business as: IGI Global. All Rights reserved.
IGI GLOBAL SCIENTIFIC PUBLISHING AUTHORS, UNDER FAIR USE CAN:
Post the final typeset PDF (which includes the title page, table of contents and other front materials, and the copyright statement) of their chapter or article (NOT THE ENTIRE BOOK OR JOURNAL ISSUE), on the author or editor's secure personal website and/or their university repository site.
Original Publication Citation
Zugelder, M. T. (2005). Legal online marketing issues: The opportunities and challenges. In I Clarke III & T. B. Flaherty (Eds.), Advances in Electronic Marketing (pp. 211-228). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-59140-321-0.ch012
Repository Citation
Zugelder, Michael T., "Legal Online Marketing Issues: The Opportunities and Challenges" (2005). Finance Faculty Publications. 55.
https://digitalcommons.odu.edu/finance_facpubs/55
Included in
Commercial Law Commons, Finance and Financial Management Commons, Intellectual Property Law Commons