Student Type

Graduate

University

Pepperdine University

Country

United States

Document Type

Conference Paper

Description/Abstract

In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital tools, such as social media, shape public opinion and influence global events. Digital media is regarded as a potent conduit for political power and influence. The purpose of this essay is to encourage further investigation into this rapidly evolving field.

Disciplines

Communication Technology and New Media | Eastern European Studies | International and Intercultural Communication | International Relations | Social Influence and Political Communication | Social Media | Soviet and Post-Soviet Studies

DOI

10.25776/ns11-2e14

Session Title

Media and Communication within Global Systems

Location

Virtual (Webb Center, Chesapeake/Portsmouth Room)

Start Date

2-10-2023 1:30 PM

End Date

2-10-2023 2:30 PM

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Feb 10th, 1:30 PM Feb 10th, 2:30 PM

Public Diplomacy and Foreign Policy Analysis in the 21st Century: Navigating Uncertainty through Digital Power and Influence

Virtual (Webb Center, Chesapeake/Portsmouth Room)

In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital tools, such as social media, shape public opinion and influence global events. Digital media is regarded as a potent conduit for political power and influence. The purpose of this essay is to encourage further investigation into this rapidly evolving field.