College

College of Health Sciences

Program

D.N.P. Nursing Practice - Nurse Executive

Publication Date

3-28-2019

Abstract

Purpose: The purpose of this study is to determine the impact of viewing selected inspirational leadership YouTube videos on leadership competency and leader self-efficacy of nurse leaders, by evaluating the difference pre and post intervention. The long-term goal is to provide leadership and succession planning programs and alternative teaching modality to support nurse leader development. Significance: To provide another method to utilize in developing and enhancing future nurse leader competencies. Background: Nurse leaders have responsibility for large spans of control, driving quality metrics, improving financial performance, and operational efficiency. By 2020, it is predicted that 50% of nurse leaders will be leaving the workforce. The Institute of Medicine, Future of Nursing, report recommends increasing the number of nurse leaders through development and effective succession planning for nurse leaders. Historically, many leaders enter their roles with little education or experience on leadership competencies required to do their job. Often nurse leaders are acclimated to their job functions through on the job training focusing on clinical skills and less emphasis on developing leadership expertise. Only 21% of US Hospitals have structured succession plans, leaving no formalized development plan to grow an internal pipeline of nurse leaders. Methods: The study used a pre-experimental one group pre-test/post-test design. The sample consisted of nursing leaders in a large comprehensive health network. Comparison of pre-test and post-test survey scores were conducted to analyze group differences before and after intervention. Correlations were assessed between leadership competency, self-efficacy, and tenure of the nurse leaders. Nurse leaders completed the pre-test surveys on ACHE Healthcare Executive Competency Assessment tool and Leader Efficacy Questionnaire. The study group participated in the intervention by watching two short videos followed by post-test survey. Results: Study findings showed an overall improvement after intervention in post survey scores in nurse leader competency and self-efficacy scores. The results that technology such as social media, and YouTube can be used to strengthen leadership competency development as an alternative training modality. Implications: Use of video as a media for education was influential in creating inspiration and excitement of nurse leaders to improve their leadership competency. Feedback from nurse leaders, sparked executive level conversations to develop succession plans, and an executive nurse leadership academy at the study site.

Disciplines

Communication Technology and New Media | Nursing

DOI

10.25883/bmda-qs95

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Utilization of YouTube Videos to Grow Nurse Leader Competencies


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