Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Authors

John B. Ford (Editor), Old Dominion University
Earl D. Honeycutt, Jr. (Editor)

Files

Description

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. [From the publisher]

ISBN

9783319366890

Publication Date

2015

Publisher

Springer

City

Cham, Switzerland

Disciplines

Marketing

Comments

Reprint of the original 1st ed. 2015.

Recommended Citation

Ford, John B. (Editor) and Honeycutt, Jr., Earl D. (Editor), "Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference" (2015). Marketing Faculty Books. 5.
https://digitalcommons.odu.edu/marketing_books/5