The following theses and dissertations were awarded in Business Administration with a concentration in Marketing and since Fall 2016 are available in this collection. Backfiles of all dissertations (and some theses) have also been added.

In late Fall 2025, all theses will be digitized and available here. In the meantime, consult the Library Catalog to find older items in print.

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Theses/Dissertations from 2018

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Dissertation: Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices, Anh Dang

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Dissertation: Two Essays on Value Co-Creation, Hangjun Xu

Theses/Dissertations from 2017

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Dissertation: The Role of Consumer Ethnocentrism on the Effects of Domestic vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors, Kittinand Bandhumasuta

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Dissertation: The Impact of Help-Self and Help-Others Appeals Upon Participation in Clinical Research Trials, Susan Lewis Casey

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Dissertation: From Placebo to Panacea: Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers’ Perception of Quality, Vahid Rahmani

Theses/Dissertations from 2016

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Dissertation: Valence or Volume? Maximizing Online Review Influence Across Consumers, Products, and Marketing, Elika Kordrostami

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Dissertation: Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou

Theses/Dissertations from 2015

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Dissertation: Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships, Gulfem Cigdem Kutlu

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Dissertation: Measuring Consumer Expectations of Salesperson Unethicality: A Scale Development, Amiee Mellon

Theses/Dissertations from 2011

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Dissertation: Judging Credence Service Based on Experience Service Evaluation: Moderating Effect of Ease of Assessing and Extrinsic Cues, Kungpo Tao

Theses/Dissertations from 2009

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Dissertation: Promotion Induced Competitive Effects: Two Essays, Rajeev Airani