Theses/Dissertations from 2018
Dissertation: Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices, Anh Dang
Dissertation: Two Essays on Value Co-Creation, Hangjun Xu
Theses/Dissertations from 2017
Dissertation: The Role of Consumer Ethnocentrism on the Effects of Domestic vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors, Kittinand Bandhumasuta
Dissertation: The Impact of Help-Self and Help-Others Appeals Upon Participation in Clinical Research Trials, Susan Lewis Casey
Dissertation: From Placebo to Panacea: Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers’ Perception of Quality, Vahid Rahmani
Theses/Dissertations from 2016
Dissertation: Valence or Volume? Maximizing Online Review Influence Across Consumers, Products, and Marketing, Elika Kordrostami
Dissertation: Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou
Theses/Dissertations from 2015
Dissertation: Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships, Gulfem Cigdem Kutlu
Dissertation: Measuring Consumer Expectations of Salesperson Unethicality: A Scale Development, Amiee Mellon