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Theses/Dissertations from 2018

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Dissertation: Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices, Anh Dang

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Dissertation: Two Essays on Value Co-Creation, Hangjun Xu

Theses/Dissertations from 2017

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Dissertation: The Role of Consumer Ethnocentrism on the Effects of Domestic vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors, Kittinand Bandhumasuta

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Dissertation: The Impact of Help-Self and Help-Others Appeals Upon Participation in Clinical Research Trials, Susan Lewis Casey

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Dissertation: From Placebo to Panacea: Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers’ Perception of Quality, Vahid Rahmani

Theses/Dissertations from 2016

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Dissertation: Valence or Volume? Maximizing Online Review Influence Across Consumers, Products, and Marketing, Elika Kordrostami

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Dissertation: Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou

Theses/Dissertations from 2015

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Dissertation: Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships, Gulfem Cigdem Kutlu

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Dissertation: Measuring Consumer Expectations of Salesperson Unethicality: A Scale Development, Amiee Mellon

Theses/Dissertations from 2011

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Dissertation: Judging Credence Service Based on Experience Service Evaluation: Moderating Effect of Ease of Assessing and Extrinsic Cues, Kungpo Tao

Theses/Dissertations from 2009

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Dissertation: Promotion Induced Competitive Effects: Two Essays, Rajeev Airani