Exploring the Benefits of Marketing Certifications in Higher Ed
Document Type
Conference Paper
Publication Date
2025
Publication Title
Atlantic Marketing Association Proceedings
Pages
2 pp.
Conference Name
Atlantic Marketing Association Conference, September 11-13, 2025, Portland, Maine, USA
Abstract
This study originated from a case study on personal branding projects in the undergraduate classroom and pivoted to how faculty can better prepare undergraduate students for career success by integrating industry certifications into their curriculum. Students have multiple options when it comes to completing certifications that range from certifications on marketing technology platforms like Google Ads, certifications focused on key marketing topics like HubSpot or industry certifications like those offered by the American Marketing Association.
ORCID
0009-0001-3834-6109 (Carpenter)
Original Publication Citation
Carpenter, M. (2025). Exploring the benefits of marketing certifications in higher ed [Conference paper]. Atlantic Marketing Association Conference, Portland, Maine, USA. https://digitalcommons.kennesaw.edu/ama_proceedings/2025/education/7/
Repository Citation
Carpenter, Michelle, "Exploring the Benefits of Marketing Certifications in Higher Ed" (2025). Marketing Faculty Publications. 36.
https://digitalcommons.odu.edu/marketing_pubs/36