A selection of faculty publications from the Department of Marketing, Strome College of Business, Old Dominion University.

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Submissions from 2024

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Service Coproduction Failure: The Role of Service Provider Type and Role Clarity in Customer Participation's Impact on Causal Attribution and Emotional Outcomes, Dana Amiri, Abdolali Mortazavi, and Faegheh Taheran

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International Diversification and Stock-Price Crash Risk, Alireza Askarzadeh, Mostafa Kanaanitorshizi, Maryam Tabarhosseini, and Dana Amiri

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(In)attention To Attractive Brand Alternatives, Danielle J. Brick and Veronica L. Thomas

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In Pursuit of Consumption-Based Forecasting, Charles Chase and Kenneth B. Kahn

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Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions, Murong Miao, Chuanyi Tang, Lin Guo, and Kiran Karande

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Understanding the Application of Evolutionary Psychology in Consumer Behavior: A Review and Future Research Agenda, Faegheh Taheran, Veronica L. Thomas, Kendra Fowler, and Abdolati Mortazavi

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Through The Filter Lens: The Negative Impact of Beauty Filters in Influencer Marketing, Faegheh Taheran, Veronica Thomas, Abdolali Mortazavi, and Dana Amiri

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Narrative Transportation: A Systematic Literature Review and Future Research Agenda, Veronica L. Thomas and Jaime L. Grigsby

Submissions from 2023

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Investigating Name, Image, and Likeness Through Project-Based Learning, Brendan O'Hallarn, Craig A. Morehead, Michelle Carpenter, and Jay O'Toole

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How Social Media Influencer Collaborations are Percieved by Consumers, Veronica L. Thomas, Kendra Fowler, and Faegheh Teheran

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Evaluation of WIC Online Ordering During the COVID-19 Pandemic: Evidence From an Oklahoma Grocery Store Chain, Qi Zhang, Junzhou Zhang, Kayoung Park, and Chuanyi Tang

Submissions from 2022

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Collecting Samples From Online Services: How to Use Screeners to Improve Data Quality, Aaron D. Arndt, John B. Ford, Barry J. Babin, and Vinh Luong

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Looking for Inclusivity in Higher Ed? Start in the Classroom!, Michelle C. Carpenter

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Improving Arts Management/Marketing Efficiency: Optimizing Utilization of Scarce Resources to Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, and Patrick L. Brockett

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Artificial Empathy in Marketing Interactions: Bridging the Human-AI Gap in Affective and Social Customer Experience, Yuping Liu-Thompkins, Shintaro Okazaki, and Hairong Li

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The Role of Response Efficacy and Risk Aversion in Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, and Grace Kemper

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The Online Ordering Behaviors among Participants in the Oklahoma Women, Infants, and Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, and Chuanyi Tang

Submissions from 2020

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Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, and Hyejin Kim

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Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, and Rajkumar Venkatesan

Submissions from 2018

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What Do We Know About Celebrity Endorsement in Advertising?, John B. Ford

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What Do We Know About Digital Attribution?, John B. Ford

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What Do We Know About In-Store Marketing?, John B. Ford

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What Do We Know About Sports Sponsorships?, John B. Ford

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Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. LaTour, John B. Ford, and Michael S. LaTour

Submissions from 2017

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The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, and Vahwere Kavota

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What Do We Know about Corporate Social Responsibility Messaging?, John B. Ford

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What Do We know About Mobile Media and Marketing?, John B. Ford

Submissions from 2016

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The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, and Thomas W. Gruen

Submissions from 2014

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Relative Effects of Lower-Order and Higher-Order Quality of Work Life on Employee Job Satisfaction and Life Satisfaction: Case Studies of Service and Manufacturing Sectors in Thailand, Kalayanee Senasu and Anusorn Singhapakdi

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How Corporate Cultures Drive Advertising and Promotion Budgets Best Practices Combine Heuristics and Algorithmic Tools, Douglas West, John B. Ford, and Paul W. Farris

Submissions from 2013

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Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit, Yuping Liu-Thompkins and leona Tam

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How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising, Altaf Merchant, Kathryn Latour, and John B. Ford

Submissions from 2012

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What Tattoos Tell Customers About Salespeople: The Role of Gender Norms, Aaron D. Arndt and Myron Glassman

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The Role of Technology in Enabling Sales Support, Aaron D. Arndt and Jason Harkins

Submissions from 2008

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Direct-To-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations, Yuping Liu and Yvette E. Pearson

Submissions from 2000

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Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles and Anusorn Singhapakdi