Faculty, Be the Nudge for Your Students' Personal Brand
Document Type
Conference Paper
Publication Date
2024
Publication Title
Atlantic Marketing Association Proceedings
Pages
15 pp.
Conference Name
Atlantic Marketing Association Conference, September 26-28, 2024, Charleston, South Carolina
Abstract
Students that build their personal brand while pursuing their undergraduate degree can differentiate themselves from their peers prior to graduation. Faculty can serve as the gentle nudge in this process by encouraging students to start early and by including elements of personal branding in their coursework. This study provides a review of personal branding elements included in current undergraduate courses along with a proposed model for an integrated personal brand approach. The study concludes with exit interviews from seniors in a marketing capstone course in a Mid Atlantic University sharing their personal branding experience. Finally, this study provides new insight for future personal branding projects in the classroom.
ORCID
0009-0001-3834-6109 (Carpenter)
Original Publication Citation
Carpenter, M. (2024). Faculty, be the nudge for your students' personal brand! [Conference paper]. Atlantic Marketing Association Conference, Charleston, South Carolina. https://digitalcommons.kennesaw.edu/ama_proceedings/2024/education/4/
Repository Citation
Carpenter, Michelle, "Faculty, Be the Nudge for Your Students' Personal Brand" (2024). Marketing Faculty Publications. 37.
https://digitalcommons.odu.edu/marketing_pubs/37