Date of Award
2009
Document Type
Master's Project
Degree Name
Master of Science (MS)
Department
STEM Education & Professional Studies
Program/Concentration
Occupational and Technical Studies
Committee Director
Ritz, John M.
Abstract
The problem of this study was to determine the primary factors in consumers' final purchase decisions of women's footwear by category to increase sales.
Recommended Citation
Ducatte, Kristen, "Primary Factors in Consumer Purchase Decisions of Women's Footwear" (2009). OTS Master's Level Projects & Papers. 54.
https://digitalcommons.odu.edu/ots_masters_projects/54