Date of Award
8-10-2010
Document Type
Master's Project
Degree Name
Master of Science (MS)
Department
STEM Education & Professional Studies
Program/Concentration
Occupational and Technical Studies
Committee Director
Ritz, John M.
Abstract
The purpose of this study was to determine Generation Ys awareness of the use of cotton in fabrics and clothing for enhanced product marketing.
Recommended Citation
Eagle, Karen and Winslade, Marla, "Primary Factors in Generation Ys Cotton Clothing Purchase Decisions" (2010). OTS Master's Level Projects & Papers. 579.
https://digitalcommons.odu.edu/ots_masters_projects/579