Date of Award
2009
Document Type
Master's Project
Degree Name
Master of Science (MS)
Department
STEM Education & Professional Studies
Program/Concentration
Occupational and Technical Studies
Committee Director
Ritz, John M.
Abstract
The problem of this study was to determine males' and females' consumer behavior toward celebrity fashion and beauty lines.
Recommended Citation
Corbus, Samantha, "Celebrity's Fashion and Beauty Lines Influence on Consumer's Choice" (2009). OTS Master's Level Projects & Papers. 66.
https://digitalcommons.odu.edu/ots_masters_projects/66