Document Type
Book Review
Publication Date
2024
Publication Title
African Studies Quarterly
Volume
22
Issue
4
Pages
84-85
Abstract
The article focuses on how the Basketball Africa League (BAL) utilizes Instagram to shape its public image and promote its players within a growing continental sports league. Topics include the league's strategic use of social media content—primarily game highlights and player achievements rather than sponsorship or social initiatives—the framing of athlete nationality in promotional material, and the broader tension between showcasing African talent and appealing to international audiences.
Rights
© 2024 African Studies Quarterly
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License.
ORCID
0009-0007-6921-4751 (Korkor)
Original Publication Citation
Korkor, C. (2024). [Review of the book African security: Local issues and global connections, by A. B. Bah]. African Studies Quarterly, 22(4), 84-85. https://journals.flvc.org/ASQ/article/view/137639
Repository Citation
Korkor, Christopher, "[Review of the book African security: Local issues and global connections, by A. B. Bah]" (2024). Political Science & Geography Faculty Publications. 72.
https://digitalcommons.odu.edu/politicalscience_geography_pubs/72
Included in
African Studies Commons, Collection Development and Management Commons, Defense and Security Studies Commons