Document Type

Article

Publication Date

2024

DOI

10.1016/j.jneb.2024.06.005

Publication Title

Journal of Nutrition Education and Behavior

Volume

56

Issue

10

Pages

719-727

Abstract

Objective

Examine the appeal of a virtual avatar-led nutrition education program among youth-serving community partners in North Carolina.

Methods

We surveyed community partners using the Diffusion of Innovation Theory constructs of relative advantage, compatibility, and complexity. Logistic regression evaluated the appeal and likelihood of the program's future use.

Results

Community partners (n = 100) agreed that the program was an innovative (87%) and convenient (85%) way for youth and parents to learn about nutrition. Partners who perceived the program as a relative advantage to current programs had significantly higher odds of future use intention (P = 0.005). Those who found it compatible with organizational and personal values had significantly higher odds of future use (P < 0.001).

Conclusions and implications

A nutrition education virtual avatar program is of interest to youth-engaged community partners. Future research examining the potential integration of this type of program within community organizations is warranted.

Rights

© 2024 The Authors.

This is an open access article under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).

ORCID

0000-0001-7256-4508 (Rhea)

Original Publication Citation

Enahora, B., Tripicchio, G. L., Kopper, R., Dyson, O. L., Labban, J., Shriver, L. H., Haldeman, L. A., Rhea, C. K., & McGuirt, J. T. (2024). Assessment of interest in a virtual avatar-based nutrition education program among youth-serving community partners. Journal of Nutrition Education and Behavior, 56(10), 719-727. https://doi.org/10.1016/j.jneb.2024.06.005

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