Date of Award
Fall 2016
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
STEM Education & Professional Studies
Committee Director
Jill Stefaniak
Committee Member
John Baaki
Committee Member
Darryl Draper
Abstract
This study explored the interaction of multimedia production competencies of expert and novice instructional designers on the design decisions made during the instructional design process / workflow. This multiple measures study used qualitative survey instruments to access and measure the production competencies of participants, then a design aloud protocol to capture and measure the instructional design decision-making process for those same participants. A follow-on interview after the initial design aloud session was conducted in order to triangulate and confirm any trends or findings uncovered during the earlier design aloud session. Ultimately, the objective of this study was to provide some evidence that suggests whether certain production skills are influencing instructional design decision-making. Employer influence on the instructional designer’s decision-making was also explored.
Results indicated that a substantial number of instructional designers (n=30) who participated in this study were selecting media as a preliminary step in their workflow process, and were often then using analysis as a measure to confirm the early media selection. Expert instructional designers appeared to be less susceptible to the early media selection behavior, though not immune. Results indicate that one reason the expert instructional designers were less likely to adopt media as a preliminary instructional design step was that the experts conducted a more diverse set of analysis activities. Additionally, results indicated that instructional designers were often experiencing pressure to adopt media based on employer demands, and project constraints such as budget and time.
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
DOI
10.25777/3nhw-8b72
ISBN
9781369538793
Recommended Citation
Hoard, Stephen B..
"The Influence of Multimedia Production Knowledge on the Design Decisions of the Instructional Designer"
(2016). Doctor of Philosophy (PhD), Dissertation, STEM Education & Professional Studies, Old Dominion University, DOI: 10.25777/3nhw-8b72
https://digitalcommons.odu.edu/stemps_etds/11
ORCID
0000-0002-8583-8018
Included in
Educational Assessment, Evaluation, and Research Commons, Educational Methods Commons, Higher Education Commons, Instructional Media Design Commons