Gender Stereotypes in STEM Toy Advertisement
Description/Abstract/Artist Statement
Women are significantly outnumbered by men in STEM (science, technology, engineering, and mathematics) fields, and the gender stereotype of STEM toys perpetuate this gap. STEM toys, which introduce children to spatial and mathematical skills needed to succeed in STEM careers, are marketed directly to boys, denying girls early opportunities to develop an interest in STEM. The purpose of this study was to examine holiday toy catalogs to determine if this stereotype still existed. Researchers found that STEM toys were still not advertised equally, but, surprisingly, they are now being advertised with no models at all.
Presentation Type
Event
Location
Learning Commons @ Perry Library, Northwest Atrium
Start Date
2-18-2017 8:00 AM
End Date
2-18-2017 12:30 PM
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Gender Stereotypes in STEM Toy Advertisement
Learning Commons @ Perry Library, Northwest Atrium
Women are significantly outnumbered by men in STEM (science, technology, engineering, and mathematics) fields, and the gender stereotype of STEM toys perpetuate this gap. STEM toys, which introduce children to spatial and mathematical skills needed to succeed in STEM careers, are marketed directly to boys, denying girls early opportunities to develop an interest in STEM. The purpose of this study was to examine holiday toy catalogs to determine if this stereotype still existed. Researchers found that STEM toys were still not advertised equally, but, surprisingly, they are now being advertised with no models at all.
Comments
Mentor: Dr. Brooke Schaab
Psychology