Conceptual Metaphor Usage In Glenn Youngkin’s 2021 Gubernatorial Campaign

Description/Abstract/Artist Statement

In “Conceptual Metaphor in Everyday Language,” Lakoff and Johnson suggest that conceptual metaphors pervade everyday language and produce the reality of our world. Conceptual metaphors act similarly within the occupational register of political campaigns in that they both support and construct a set of beliefs that become the reality of politicians, political parties, and constituents. In my language research, I identify and analyze the conceptual metaphors employed by Virginia Governor Glenn Youngkin during his 2021 gubernatorial campaign. The corpus of my research consists of two gubernatorial debates, three campaign speeches, and one television interview.

Presenting Author Name/s

Sara Rose Hotaling

Faculty Advisor/Mentor

Dr. Amy Lindstrom

Faculty Advisor/Mentor Department

English Department

College Affiliation

College of Arts & Letters

Presentation Type

Oral Presentation

Disciplines

Applied Linguistics | Discourse and Text Linguistics | Semantics and Pragmatics

Session Title

College of Arts & Letters Presentations

Location

Learning Commons @Perry Library, Room 1311

Start Date

3-25-2023 9:30 AM

End Date

3-25-2023 10:30 AM

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Mar 25th, 9:30 AM Mar 25th, 10:30 AM

Conceptual Metaphor Usage In Glenn Youngkin’s 2021 Gubernatorial Campaign

Learning Commons @Perry Library, Room 1311

In “Conceptual Metaphor in Everyday Language,” Lakoff and Johnson suggest that conceptual metaphors pervade everyday language and produce the reality of our world. Conceptual metaphors act similarly within the occupational register of political campaigns in that they both support and construct a set of beliefs that become the reality of politicians, political parties, and constituents. In my language research, I identify and analyze the conceptual metaphors employed by Virginia Governor Glenn Youngkin during his 2021 gubernatorial campaign. The corpus of my research consists of two gubernatorial debates, three campaign speeches, and one television interview.