Location
Old Dominion University, Learning Commons at Perry Library, Room 1313
Start Date
4-8-2017 10:30 AM
End Date
4-8-2017 10:50 AM
Description
Human trafficking is a persistent international problem that results in the subjugation of over 1 million people annually. The mass exploitation and abuse of humans for personal gain has taken many different forms over the span of history, including slavery, domestic servitude, labor bondage, etc. Many social media campaigns are not successful in India because they do not take into account the lack of education and minimal access to technology and other methods of communication. Rural villages actually respond most effectively to media use. In my research, I devised an entirely new social awareness campaign to be executed in India that includes televised soap operas, talk shows on the radio by actual victims of human trafficking, social media notifications, and informational videos/alerts on communication apps such as WhatsApp. The campaign will also utilize various aspects of successful Australian social campaigns, including their content and methods of information dissemination.
Presentation Type
Presentation
Neha Pondicherry final paper for presentation
Included in
Asian Studies Commons, Communication Technology and New Media Commons, Critical and Cultural Studies Commons
Social Awareness Campaigns: Raising Awareness on Human Trafficking in India
Old Dominion University, Learning Commons at Perry Library, Room 1313
Human trafficking is a persistent international problem that results in the subjugation of over 1 million people annually. The mass exploitation and abuse of humans for personal gain has taken many different forms over the span of history, including slavery, domestic servitude, labor bondage, etc. Many social media campaigns are not successful in India because they do not take into account the lack of education and minimal access to technology and other methods of communication. Rural villages actually respond most effectively to media use. In my research, I devised an entirely new social awareness campaign to be executed in India that includes televised soap operas, talk shows on the radio by actual victims of human trafficking, social media notifications, and informational videos/alerts on communication apps such as WhatsApp. The campaign will also utilize various aspects of successful Australian social campaigns, including their content and methods of information dissemination.
Comments
Research Advisor: Professor Boyes