One Click Away: Effects of Social Media on Consumer Spending Behavior

Location

Allegheny C, Hotel Madison, JMU

Start Date

4-5-2019 5:10 PM

Description

In this digital age for both consumers and businesses, social media is not only used for socializing and networking, but also as a basis of supply and demand. When companies started utilizing social media as a selling platform and a way to push advertisements, consumer buying behavior became highly impacted in many ways including: the increase in impromptu purchases, relying on reviews and influencers, and buying for incentives.

Presentation Type

Presentation

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Apr 5th, 5:10 PM

One Click Away: Effects of Social Media on Consumer Spending Behavior

Allegheny C, Hotel Madison, JMU

In this digital age for both consumers and businesses, social media is not only used for socializing and networking, but also as a basis of supply and demand. When companies started utilizing social media as a selling platform and a way to push advertisements, consumer buying behavior became highly impacted in many ways including: the increase in impromptu purchases, relying on reviews and influencers, and buying for incentives.