Description
National statistics have been gathered for decades on public trust in mass media. Yet today, at a critical point in American history, this trust is on a severe decline. Are these findings reflective of the rising generation— that is, college-age youth? Data collected from college students in Southern Virginia reveal that there are significantly different opinions, particularly in the areas of overall trust and on the belief that trust can be restored. Additionally, college-age students show partisan divides opposite to the national average, as well as no variances between gender or race. These findings make it abundantly clear that actions should be taken to develop mass media in a way that reestablishes confidence from this coming wave of society.
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Presentation
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Media Trust in America: Examining the Perspective of VA College-Age Individuals
National statistics have been gathered for decades on public trust in mass media. Yet today, at a critical point in American history, this trust is on a severe decline. Are these findings reflective of the rising generation— that is, college-age youth? Data collected from college students in Southern Virginia reveal that there are significantly different opinions, particularly in the areas of overall trust and on the belief that trust can be restored. Additionally, college-age students show partisan divides opposite to the national average, as well as no variances between gender or race. These findings make it abundantly clear that actions should be taken to develop mass media in a way that reestablishes confidence from this coming wave of society.
Comments
This oral presentation is based on an individual research project.