Document Type
Conference Paper
Publication Date
2024
Publication Title
2024 International Conference on Clothing and Textiles (ICCT)
Pages
365-367
Conference Name
2024 International Conference on Clothing and Textiles (ICCT), May 10-11, 2024, Jeju Island, Republic of Korea
Abstract
Among various ways in which artificial intelligence (AI) is used in the fashion industry, its utilization in design has sparked public discussion about the potential replacement of human designers by AI. Along with this critical question, it is imminent to examine how consumers would respond to designs by AI. The purpose of this study is to explore consumers’ perceptions toward a fashion product labeled as generated by an AI system, comparing it to the same product labeled as designed by a human designer. Specifically, drawing from existing literature, we examine if the design source affects consumers’ perceptions of a product to be more hedonic or utilitarian, with perceived warmth as a mediating factor.
Rights
© 2024 The Korean Society of Clothing and Textiles. All rights reserved.
Included with the kind written permission of the copyright holders.
ORCID
0000-0002-4620-6712 (Choi)
Original Publication Citation
Choi, D., & Lee, H. (2024). Exploring hedonic and utilitarian aspects through perceived warmth in human designed vs. AI-generated fashion [Conference Paper]. 2024 International Conference on Clothing and Textiles (ICCT), Jeju, Republic of Korea.
Repository Citation
Choi, Dooyoung and Kyung Lee, Ha, "Exploring Hedonic and Utilitarian Aspects Through Perceived Warmth in Human-Designed Vs. AI-Generated Fashion" (2024). Educational Leadership & Workforce Development Faculty Publications. 148.
https://digitalcommons.odu.edu/efl_fac_pubs/148
Included in
Artificial Intelligence and Robotics Commons, Fashion Business Commons, Fashion Design Commons