Date of Award

Fall 2007

Document Type

Thesis

Degree Name

Master of Science in Education (MSEd)

Department

Human Movement Sciences

Program/Concentration

Sport Management

Committee Director

Lynn Ridinger

Committee Member

Frederick Battenfield

Committee Member

Robert Case

Committee Member

Elizabeth Dowling

Call Number for Print

Special Collections LD4331.E44 R43 2007

Abstract

Opportunities for girls to participate in sports are growing by the minute. However, adolescent girls are dropping out from participating in athletics with many possible explanations. One explanation is the limited and sometimes controversial media attention female athletes receive. How are girls to know there is a sporting world out there for them if they are unable to see positive female athletic role models to emulate?

This study investigated ESPN.com to discover the trends of college basketball reporting during the 2007 NCAA Men's and Women's basketball tournaments. A content analysis was performed on ESPN .com to see if the media attention was equal for female athletes and coaches compared to male athletes and coaches. Results showed that equality does not exist on ESPN.com's main webpage; however, equality does exist when comparing the sport specific individual webpages.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

DOI

10.25777/r7da-qr22

Download

Share

COinS