Document Type

Editorial

Publication Date

6-2018

DOI

10.2501/jar-2018-020

Publication Title

Journal of Advertising Research

Volume

58

Issue

2

Pages

131-132

Abstract

(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.

Comments

Web of Science: "Free full-text from publisher."

Copyright © 2018 ARF. All rights reserved.

Original Publication Citation

Ford, J. B. (2018). What do we know about in-store marketing? Journal of Advertising Research, 58(2), 131-132. doi:10.2501/jar-2018-020

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