Document Type
Conference Paper
Publication Date
2024
Publication Title
AMA Summer Academic Conference Proceedings
Volume
35
Pages
447-450
Conference Name
2024 AMA Summer Academic Conference, August 16-18, 2024, Boston, Massachusetts
Abstract
The article focuses on the negative impact of beauty filters on followers' perceptions of social media influencers, examining how these filters affect attitudes through perceived authenticity and deception. Topics include the relationship between filter usage and follower attitudes; the mediating roles of authenticity and deception; the effects of different types of filters on influencer credibility; and highlight the importance of genuine presentation in influencer marketing.
Rights
© 2024 American Marketing Association, All Rights Reserved.
Included with the kind written permission of the copyright holder and the authors.
ORCID
0000-0001-8832-703X (Thomas)
Original Publication Citation
Taheran, F., Thomas, V., Mortazavi, A., & Amiri, D. (2024). Through the filter lens: The negative impact of beauty filters in influencer marketing. AMA Summer Academic Conference Proceedings, 35, 447-450.
Repository Citation
Taheran, Faegheh; Thomas, Veronica; Mortazavi, Abdolali; and Amiri, Dana, "Through The Filter Lens: The Negative Impact of Beauty Filters in Influencer Marketing" (2024). Marketing Faculty Publications. 30.
https://digitalcommons.odu.edu/marketing_pubs/30
Comments
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