Document Type

Article

Publication Date

2019

Publication Title

International Journal of Social Media and Interactive Learning Environments

Abstract

The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration to varying degrees. We identified more granular factors within each of the four dimensions. Additionally, we proposed a Twitter user taxonomy based on perceived usefulness and usage behaviour and discussed its broad implications in higher education learning environments. Finally, we identified several pedagogical implications pertaining to strategies of microblogging integration under the context of a hybrid course and offered pertinent recommendations for future research.

Rights

Copyright © 2019 Inderscience Enterprises Ltd.

NOTE: This is the author's pre-print version of a work that was published in the International Journal of Social Media and Interactive Learning Environments. The final version was published as:

Luo, T., Moore, D. R., Franklin, T., & Crompton, H. (2019). Applying a modified technology acceptance model to qualitatively analyse the factors affecting microblogging integration. International Journal of Social Media and Interactive Learning Environments, 6(2), 85-106. https://doi.org/10.1504/ijsmile.2019.102143

Original Publication Citation

Luo, T., Moore, D. R., Franklin, T., & Crompton, H. (2019). Applying a modified technology acceptance model to qualitatively analyse the factors affecting microblogging integration. International Journal of Social Media and Interactive Learning Environments, 1-22.

ORCID

0000-0002-8138-3722 (Luo), 0000-0002-1775-8219 (Crompton)

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