Document Type

Conference Paper

Publication Date

2024

DOI

10.31274/itaa.17099

Publication Title

International Textile and Apparel Association Annual Conference Proceedings

Volume

80

Issue

1

Pages

1-4

Conference Name

International Textile and Apparel Association Annual Conference Proceedings, November 8-11, 2023, Baltimore, Maryland

Abstract

Applying the flow theory, this study examined how copresence improved the subjective well-being of users through flow and escapism. An online self-administered survey of 249 US adults who are currently using metaverse platforms is conducted. The collected data are analyzed by SPSS, AMOS and PROCESS. Findings suggest that the feeling of being together with other users in a metaverse can influence consumers’ satisfaction with their lives. Copresence in the metaverse specifically enhanced flow, which is being immersed in the experience; and escapism, which is avoiding unpleasant realities. Copresence and flow were found to improve the subjective well-being of metaverse users. Interestingly, the importance of flow was highlighted based on the finding that the indirect effect through flow was stronger than the direct effect of copresence on subjective well-being. Lastly, although copresence increased the feeling of escaping from real life, escapism did not directly benefit consumers’ well-being.

Rights

© 2023 The authors.

Published under a Creative Commons Attribution 4.0 International (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Original Publication Citation

Kim, D Choi, D Yoon, N & Lee, H. (2024). Feeling of being together in the metaverse: Positive influence of copresence on subjective well-being. International Textile and Apparel Association Annual Conference Proceedings 80(1). https://doi.org/10.31274/itaa.17099

ORCID

0000-0002-4620-6712 (Choi)

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