Document Type
Article
Publication Date
2012
Publication Title
Journal of Management Policy and Practice
Volume
13
Issue
2
Pages
66-73
Abstract
The purpose of this research is to develop a framework explaining how technology can enable sales support. Sales support technology is often used to assist salespeople with a variety of transaction activities, such as prospecting, communicating, scheduling appointments, and processing orders. Sales support technology can be categorized as automation and facilitative technology. Our framework explains when a technology is appropriate for a particular sales activity based on workload and customization. It also proposes who should use a technology based on orientation towards sales revenue or cost control goals. Then, we develop managerial recommendations and propose directions for future research.
ORCID
0000-0002-6942-267X (Arndt)
Original Publication Citation
Arndt, A., & Harkins, J. (2012). The role of technology in enabling sales support. Journal of Management Policy and Practice, 13(2), 66-73.
Repository Citation
Arndt, Aaron D. and Harkins, Jason, "The Role of Technology in Enabling Sales Support" (2012). Marketing Faculty Publications. 1.
https://digitalcommons.odu.edu/marketing_pubs/1