Document Type

Article

Publication Date

2008

DOI

10.1509/jppm.27.2.131

Publication Title

Journal of Public Policy & Marketing

Volume

27

Issue

2

Pages

131-148

Abstract

This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies' online marketing practices. On the basis of the analysis and review, they make a set of policy recommendations that consists of consumer education, physician intervention and education, and direct regulation of marketing activities, especially as they relate to the online medium.

Comments

Posted with the permission of the publisher.

Original Publication Citation

Liu, Y., & Pearson, Y. E. (2008). Direct-to-consumer marketing of predictive medical genetic tests: Assessment of current practices and policy recommendations. Journal of Public Policy & Marketing, 27(2), 131-148. doi:10.1509/jppm.27.2.131

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