The Role of Shopping Orientations and Intrinsic Experiential Value in Consumer's Willingness to Follow Embodied-AI's Advice in Fashion Shoe Stores

Authors

Christina Soyoung Song, Illinois State University
Ji Young Lee, SUNY Buffalo State University
Dooyoung Choi, Old Dominion UniversityFollow

Document Type

Conference Paper

Publication Date

2024

DOI

10.31274/itaa.17213

Publication Title

International Textile and Apparel Association Annual Conference Proceedings

Volume

80

Issue

1

Pages

1-3

Conference Name

International Textile and Apparel Association Annual Conference Proceedings, November 8-11, 2023, Baltimore, Maryland

Abstract

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal level. We proposed the intrinsic value as a key mediator in our research model and found that the three orientations of “adventure,” “idea,” and “personalizing” shopping affected consumers’ intrinsic enjoyment significantly. Our study establishes that a heightened perception of intrinsic enjoyment facilitates greater compliance with EAIs’ advice.

Rights

© 2023 The authors.

Published under a Creative Commons Attribution 4.0 International (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Original Publication Citation

Song, C Lee, J & Choi, D. (2024). The role of shopping orientations and intrinsic experiential value in consumers’ willingness to follow embodied-AI’s advice in fashion shoe stores. International Textile and Apparel Association Annual Conference Proceedings 80(1). https://doi.org/10.31274/itaa.17213

ORCID

0000-0002-4620-6712 (Choi)

Repository Citation

Song, Christina Soyoung; Lee, Ji Young; and Choi, Dooyoung, "The Role of Shopping Orientations and Intrinsic Experiential Value in Consumer's Willingness to Follow Embodied-AI's Advice in Fashion Shoe Stores" (2024). STEMPS Faculty Publications. 334.
https://digitalcommons.odu.edu/stemps_fac_pubs/334