College of Business Bookshelf

A gallery of books by faculty from the Strome College of Business, Old Dominion University. Faculty books are also listed under specific departments.

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2016 State of the Commonwealth Report
2016
James V. Koch, Vinod Agarwal, Barbara Blake-Gonzalez, Terry L. Clower, Vicky Curtis, Steve Daniel, Larry "Chip" Filer, Tim Komarek, Feng Lian, Sharon Lomax, Wolfgang Mairinger, Alice McAdory, Robert McNab, Janet Molinaro, Mike Phelps, and Ken Plum

This is the second State of the Commonwealth Report produced by the Center for Economic Analysis and Policy at Old Dominion University. It is jointly sponsored by ODU's Strome College of Business and the Virginia Chamber of Commerce. While the report represents the work of many people connected in various ways to the university, it does not constitute an official viewpoint of Old Dominion, or it's president, John R. Broderick. Similarly, it does not represent the views of the Virginia Chamber of Commerce or it's president, Barry DuVal.

The report maintains the goal of stimulating thought and discussion that ultimately will make Virginia an even better place to live, work, and do business. We are proud of the Commonwealth's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a sound understanding of the policy options open to us.
The State of the Region: Hampton Roads 2016
2016
James V. Koch, Vinod Agarwal, Christopher B. Colburn, Vicky Curtis, Steve Daniel, Larry "Chip" Filer, Timothy Komarek, Feng Lian, Sharon Lomax, Wolfgang Mairinger, Alice McAdory, Robert McNab, Janet Molinaro, and Lisa Suhay

This is Old Dominion University's 17th annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a sound understanding of the policy options open to us.
East Asian Business in the New World: Helping Old Economies Revitalize
2016
Shaomin Li

East Asian Business in the New World: Helping Old Economies Revitalize discusses how to conduct business in East Asia. The main objective of the book is to help American workers and businesses gain competitive advantages in a global marketplace in which the emerging Asian economies are rapidly becoming major players. The American economy appears to be on decline, especially relative to the rapidly rising economies in places such as China. To revitalize the American economy and those of the ‘old world’, we must pay close attention to the economies with which America competes. … [From Amazon.com]
Advancing Collaboration Theory: Models, Typologies, and Evidence
2016
John C. Morris and Katrina Miller-Stevens

The term collaboration is widely used but not clearly understood or operationalized. However, collaboration is playing an increasingly important role between and across public, nonprofit, and for-profit sectors. Collaboration has become a hallmark in both intragovernmental and intergovernmental relationships. As collaboration scholarship rapidly emerges, it diverges into several directions, resulting in confusion about what collaboration is and what it can be used to accomplish. This book provides much needed insight into existing ideas and theories of collaboration, advancing a revised theoretical model and accompanying typologies that further our understanding of collaborative processes within the public sector... [From Amazon.com]
Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings
2016
A. Min Tjoa (Editor), Li Da Xu (Editor), Maria Raffai (Editor), and Niina Maarit Novak (Editor)

This book constitutes the proceedings of the 10th International IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2016, held in Vienna, Austria, in December 2016. The conference provided an international forum for the broader IFIP community to discuss the latest research findings in the area of EIS and specifically aimed at facilitating the exchange of ideas and advances on all aspects and developments of EIS. The 25 papers presented in this volume were carefully reviewed and selected from 63 submissions. They were organized in topical sections on: semantic concepts and open data; customer relationship management; security and privacy issues; advanced manufacturing and management aspects; business intelligence and big data; decision support in EIS; and EIS-practices. [Amazon.com]
Computerized Accounting Using Sage 50 Accounting 2015
2015
Alvin A. Arens, D. Dewey Ward, and Laurie J. Henry

Computerized accounting practice set, including and using a fully operational version of Sage 50 Accounting 2015. Early chapters provide installation, familiarization and practice, and are followed by a case project of recording transactions and adjustments, performing month–end procedures and recording year–end adjusting entries. Final chapters include new company setup, internal controls, and access controls. [From publisher]
Rethinking Environmental Justice in Sustainable Cities: Insights from Agent-Based Modeling
2015
Heather E. Campbell, Yushim Kim, and Adam Eckerd

As the study of environmental policy and justice becomes increasingly significant in today’s global climate, standard statistical approaches to gathering data have become less helpful at generating new insights and possibilities. None of the conventional frameworks easily allow for the empirical modeling of the interactions of all the actors involved, or for the emergence of outcomes unintended by the actors. The existing frameworks account for the "what," but not for the "why."

Heather E. Campbell, Yushim Kim, and Adam Eckerd bring an innovative perspective to environmental justice research. Their approach adjusts the narrower questions often asked in the study of environmental justice, expanding to broader investigations of how and why environmental inequities occur. Using agent-based modeling (ABM), they study the interactions and interdependencies among different agents such as firms, residents, and government institutions. Through simulation, the authors test underlying assumptions in environmental justice and discover ways to modify existing theories to better explain why environmental injustice occurs. Furthermore, they use ABM to generate empirically testable hypotheses, which they employ to check if their simulated findings are supported in the real world using real data.

The pioneering research on environmental justice in this text will have effects on the field of environmental policy as a whole. For social science and policy researchers, this book explores how to employ new and experimental methods of inquiry on challenging social problems, and for the field of environmental justice, the authors demonstrate how ABM helps illuminate the complex social and policy interactions that lead to both environmental justice and injustice.
Proceedings of the 1996 Multicultural Marketing Conference
2015
Pravat K. Choudhury (Editor)

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. [From the publisher]
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
2015
John B. Ford (Editor) and Earl D. Honeycutt, Jr. (Editor)

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. [From the publisher]
2015 State of the Commonwealth Report
2015
James V. Koch, Vinod Agarwal, Barbara Blake-Gonzalez, Terry L. Clower, Vicky Curtis, Steve Daniel, Xavier Detagle, Larry "Chip" Filer, Tim Komarek, Feng Lian, Sharon Lomax, Cheng Luo, Wolfgang Mairinger, Alice McAdory, Janet Molinaro, Jacqueline Sayward, and Gary Wagner

This is the first State of the Commonwealth Report. It is jointly sponsored by the Strome College of Business at Old Dominion University and the Virginia Chamber Foundation. While the report represents the work of many people connected in various ways to the university, it does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. Similarly, it does not represent the views of the Virginia Chamber of Commerce or it's president and CEO, Barry DuVal.

The goal of the report is to stimulate thought and discussion that ultimately will make Virginia an even better place to live, work, and do business. We are proud of the Commonwealth's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a sound understanding of the policy options open to us.
The State of the Region: Hampton Roads 2015
2015
James V. Koch, Vinod Agarwal, Barbara Blake-Gonzalez, Christopher B. Colburn, Vicky Curtis, Steve Daniel, Larry "Chip" Filer, Tim Komarek, Feng Lian, Sharon Lomax, Cheng Luo, Wolfgang Mairinger, Alice McAdory, Katrina Miller-Stevens, Janet Molinaro, Gary Wagner, Douglas M. Walker, Luke Watson, and Shara Weber

This is Old Dominion University's 16th annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a sound understanding of the policy options open to us.
"Together or Separate Checks?" Why the East and West Conduct Business in Different Ways
2015
Shaomin Li

This cartoon-illustrated volume explains why there are so many great differences in the manner that the East and West conduct business. Unlike conventional works on this topic that usually focus on cultural differences, this book uncovers a deeper, more fundamental reason for the differences between East and West. Based on more than 40 original exclusively-created illustrative cartoons, author and illustrator Shaomin Li argues that the East’s reliance on private relations and the West’s reliance on public rules to conduct business are not merely due to cultural differences. Rather, such differences are related to their different stages of political and economic development… [From Amazon.com]
Strategic Marketing: Creating Competitive Advantage
2015
Douglas C. West, John B. Ford, and Essam Ibrahim

The third edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context. [From Amazon.com]
Enterprise Integration and Information Architecture: A Systems Perspective on Industrial Information Integration
2015
Li Da Xu

Enterprise Integration and Information Architecture: A Systems Perspective on Industrial Information Integration explains how to improve industrial information integration through the application of a systems approach. Describing how systems science is impacting current research in industrial information integration, it covers enterprise architecture, information architecture for enterprises, business process/work flow modeling, and enterprise information integration. Covering the emergence, growth, and extension of integrated enterprise systems, the book provides you with various perspectives of modern enterprise solutions. It introduces the critical concepts of ERP, industry-oriented enterprise resource planning, and entire resource planning. It also provides guidance on how to transition from extended enterprise integration in a supply chain environment to systems-based enterprise architecture, enterprise modeling, and enterprise modeling in a supply chain environment. [From Amazon.com]
The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value
2014
Craig T. Bouchard and James V. Koch

In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest business enterprises. ... [From Amazon.com]
The Big R: A Forensic Accounting Action Adventure
2014
Larry D. Crumbley, Edmund D. Fenton, and Douglas E. Ziegenfuss

This teaching novel is designed to supplement a forensic auditing, internal auditing, or fraud examination course. Topics covered include interviewing, internal controls, risk assessment, fraud detection, litigation support, forensic accounting consulting, and many more. Students will enjoy the suspense of this psychological thriller that integrates the fundamentals of forensic accounting and brings its applications to life, and they will learn important techniques and concepts as the mystery unfolds and Fleet Walker moves closer to nabbing the killers. [From Amazon.com]
The State of the Region: Hampton Roads 2014
2014
James V. Koch, Vinod Agarwal, Chris Colburn, Vicky Curtis, Steve Daniel, Elizabeth Janik, Feng Lian, Sharon Lomax, Alice McAdory, Janet Molinaro, Ken Plum, Ayush Toolsidass, Shara Weber, Luke Watson, and Gilbert Yochum

This is Old Dominion University's 15th Annual State of the Region Report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a sound understanding of the policy options open to us.
Managing Supply Chain and Logistics: Competitive Strategy for a Sustainable Future
2014
Ling Li

Managing Supply Chain and Logistics: Competitive Strategy for a Sustainable Future explores practical ways of investing in a sustainable future through real-world cases which demonstrate various supply chain management strategies and tactics. By applying viable value creation strategies, operational models, decision-making techniques, and information technology, the author provides in-depth analyses of new initiatives such as collaborative planning, forecasting, and replenishment (CPFR); demonstrates competitive approaches to managing flows of material, information and fund in supply chain; and illustrates creative methods to apply data science and business intelligence. This book also promotes cross-functional decision-making, problem solving skills and offers a feasible approach to managing a volatile business. Readers will find this book a valuable resource to solve supply chain management practical problems with a sustainable future in mind. Readership: Business and management undergraduate and postgraduates, MBA students, supply chain and logistics professionals and managers. [From Amazon.com]
Analytics and Dynamic Customer Strategy: Big Profits from Big
2014
John F. Tanner Jr.

Analytics and Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. … [From Amazon.com]
Systems Science: Methodological Approaches
2013
Jeffery Yi-Lin Forrest, Xiaojun Duan, Chengli Zhao, and Li Da Xu

By making use of the principles of systems science, the scientific community can explain many complicated matters of the world and shed new light on unsettled problems. Each real science has its own particular methodology for not only qualitative but also quantitative analyses, so it is important to understand the organic whole of systems research with operable mathematical methods. Systems Science: Methodological Approaches presents a mathematical explanation of systems science, giving readers a complete technical formulation of different systemic laws. It enables them to use a unified methodology to attack different problems that are hard, if not impossible, for modern science to handle. [From Amazon.com]
The State of the Region: Hampton Roads 2013
2013
James V. Koch, Vinod Agarwal, Kelly Brown, Chris Colburn, Vicky Curtis, Steve Daniel, Elizabeth Janik, Lian Feng, Sharon Lomax, Molinaro Janet, Ken Plum, Ayush Toolsidass, Gary Wagner, Shara Weber, and Gilbert Yochum

This is Old Dominion University's 14th annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a sound understanding of the policy options open to us.
The Case for Grassroots Collaboration: Social Capital and Ecosystem Restoration at the Local Level
2013
John Charles Morris, William Allen Gibson, William Marshall Leavitt, and Shana Campbell Jones

The nation’s approach to managing environmental policy and protecting natural resources has shifted from the national government’s top down, command and control, regulatory approach, used almost exclusively in the 1970s, to collaborative, multi-sector approaches used in recent decades to manage problems that are generally too complex, too expensive,, and too politically divisive for one agency to manage or resolve on its own. Governments have organized multi-sector collaborations as a way to achieve better results for the past two decades. We know much about why collaboration occurs. We know a good deal about how collaborative processes work. Collaborations organized, led, and managed by grassroots organizations are rarer, though becoming more common. We do not as yet have a clear understanding of how they might differ from government led collaborations…. [From Amazon.com]
Dynamic Customer Strategy: Today's CRM
2013
John F. Tanner Jr.

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.
This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change [Amazon.com]
True Green: Executive Effectiveness in the U.S. Environmental Protection Agency
2012
Gerald Andrews Emison (Editor) and John Charles Morris (Editor)

Drawing on the careers of senior executives of the US Environmental Protection Agency, True Green identifies the concrete actions that work in protecting our nation’s environment. By examining the exquisitely difficult tasks of executive leadership in environmental protection, one of the most conflicted public issues of today, these scholars provide lessons of executive effectiveness in the principal government institution essential to national environmental progress. The EPA shoulders great expectations from the public and political leaders on fulfilling its statutorily assigned activities. As a result, EPA must act in concert with state and local governments, nongovernment organizations and interest groups, as well as business and industry. This volume also highlights the career civil servants who bridge across from policymakers to the government bureaucrats who must make real the abstract policy choices of politicians. True Green uses the experiences of the individual contributors to provide a deeper understanding of the practices associated with effective executive behavior in the Environmental Protection Agency. ... [From Amazon.com]
Mergers and Acquisitions Strategy for Consolidations: Roll Up, Roll Out and Innovate for Superior Growth and Returns
2012
Norman W. Hoffmann

Mergers and Acquisitions Strategy for Consolidations analyzes a rarely considered approach that has produced impressive long term success. In this groundbreaking book, Norman Hoffmann shares the strategy used to create such companies as Starbucks, Tele-Communications, Inc., and Trader Publishing, a company that grew to $1.3 billion annual revenue while paying its investors over $1 billion in dividends during its 20-year history. … [From Amazon.com]