Submissions from 2024
In Pursuit of Consumption-Based Forecasting, Charles Chase and Kenneth B. Kahn
Submissions from 2023
Investigating Name, Image, and Likeness Through Project-Based Learning, Brendan O'Hallarn, Craig A. Morehead, Michelle Carpenter, and Jay O'Toole
How Social Media Influencer Collaborations are Percieved by Consumers, Veronica L. Thomas, Kendra Fowler, and Faegheh Teheran
Evaluation of WIC Online Ordering During the COVID-19 Pandemic: Evidence From an Oklahoma Grocery Store Chain, Qi Zhang, Junzhou Zhang, Kayoung Park, and Chuanyi Tang
Submissions from 2022
Collecting Samples From Online Services: How to Use Screeners to Improve Data Quality, Aaron D. Arndt, John B. Ford, Barry J. Babin, and Vinh Luong
Looking for Inclusivity in Higher Ed? Start in the Classroom!, Michelle C. Carpenter
Improving Arts Management/Marketing Efficiency: Optimizing Utilization of Scarce Resources to Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, and Patrick L. Brockett
Artificial Empathy in Marketing Interactions: Bridging the Human-AI Gap in Affective and Social Customer Experience, Yuping Liu-Thompkins, Shintaro Okazaki, and Hairong Li
The Role of Response Efficacy and Risk Aversion in Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, and Grace Kemper
The Online Ordering Behaviors among Participants in the Oklahoma Women, Infants, and Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, and Chuanyi Tang
Submissions from 2020
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, and Hyejin Kim
Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, and Rajkumar Venkatesan
Submissions from 2018
What Do We Know About Celebrity Endorsement in Advertising?, John B. Ford
What Do We Know About Digital Attribution?, John B. Ford
What Do We Know About In-Store Marketing?, John B. Ford
What Do We Know About Sports Sponsorships?, John B. Ford
Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. LaTour, John B. Ford, and Michael S. LaTour
Submissions from 2017
The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, and Vahwere Kavota
What Do We Know about Corporate Social Responsibility Messaging?, John B. Ford
What Do We know About Mobile Media and Marketing?, John B. Ford
Submissions from 2016
The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, and Thomas W. Gruen
Submissions from 2014
Relative Effects of Lower-Order and Higher-Order Quality of Work Life on Employee Job Satisfaction and Life Satisfaction: Case Studies of Service and Manufacturing Sectors in Thailand, Kalayanee Senasu and Anusorn Singhapakdi
How Corporate Cultures Drive Advertising and Promotion Budgets Best Practices Combine Heuristics and Algorithmic Tools, Douglas West, John B. Ford, and Paul W. Farris
Submissions from 2013
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit, Yuping Liu-Thompkins and leona Tam
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising, Altaf Merchant, Kathryn Latour, and John B. Ford
Submissions from 2012
What Tattoos Tell Customers About Salespeople: The Role of Gender Norms, Aaron D. Arndt and Myron Glassman
The Role of Technology in Enabling Sales Support, Aaron D. Arndt and Jason Harkins
Submissions from 2008
Direct-To-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations, Yuping Liu and Yvette E. Pearson
Submissions from 2000
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles and Anusorn Singhapakdi