A selection of faculty publications from the Department of Marketing, Strome College of Business, Old Dominion University.

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Submissions from 2018

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What Do We Know About Celebrity Endorsement in Advertising?, John B. Ford

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What Do We Know About Sports Sponsorships?, John B. Ford

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Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. LaTour, John B. Ford, and Michael S. LaTour

Submissions from 2017

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The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, and Vahwere Kavota

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What Do We Know about Corporate Social Responsibility Messaging?, John B. Ford

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What Do We know About Mobile Media and Marketing?, John B. Ford

Submissions from 2016

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The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, and Thomas W. Gruen

Submissions from 2014

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Relative Effects of Lower-Order and Higher-Order Quality of Work Life on Employee Job Satisfaction and Life Satisfaction: Case Studies of Service and Manufacturing Sectors in Thailand, Kalayanee Senasu and Anusorn Singhapakdi

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How Corporate Cultures Drive Advertising and Promotion Budgets Best Practices Combine Heuristics and Algorithmic Tools, Douglas West, John B. Ford, and Paul W. Farris

Submissions from 2013

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Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit, Yuping Liu-Thompkins and leona Tam

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How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising, Altaf Merchant, Kathryn Latour, and John B. Ford

Submissions from 2012

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What Tattoos Tell Customers About Salespeople: The Role of Gender Norms, Aaron D. Arndt and Myron Glassman

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The Role of Technology in Enabling Sales Support, Aaron D. Arndt and Jason Harkins

Submissions from 2008

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Direct-To-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations, Yuping Liu and Yvette E. Pearson

Submissions from 2000

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Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles and Anusorn Singhapakdi